Coffee doesn’t begin in a cup. It begins in memory — at 5 a.m., as the kettle bubbled and my grandmother fried plantain slices for breakfast. The sizzle of oil, the aroma spreading through the air… everything blended naturally with my grandfather’s old radio, firing off the morning news and letting everyone in the house know a new day had begun.

I’m sure that not many —myself included— ever had the chance to taste the best coffee; I mean the bean itself. These days, the method is a personal ritual. I still prefer kettle-brewed coffee, but made with the real bean — that famous Colombian coffee that once could only be found in boutique shops abroad.

Then came the age of baristas in Bogotá: brave people who believed Colombians should know their drink, love it deeply, and enjoy it fully. Through the senses —like the aromas of different varieties grown across our country— we finally discovered what makes our coffee truly original.

It’s as diverse as our regions, and yet entirely unique. Its aroma can carry us into memory after memory. And in those memories lies the true essence of Colombian identity — the one travelers come to discover. One that can’t be found on Google or any search engine, but only through us, the people of these lands.

Lands of baristas and coffee.

By Fredy Calderón

👉 Join our aroma workshop in Bogotá

Colombian coffee